Produced in Lo,
Distributed by American Marketing Team,
Claim: “Purveyor to the Belgian Royal Household”
Ingredients: chocolate (60%) (sugar, cocoa butter, whole milk powder, cocoa mass, dextrose, emulsifier: lecithin), wheat flour, brown sugar, butter, eggs, sugar syrup, leavening: sodium bicarbonate, salt, cinnamon.
$2.95 for a 3.52-ounce box
"Reminds me of a Heath bar," chimed my missus, noting the shape and snap of the chocolate-coated ("enrobed," the Web site terms it) Virtuoso. But in lieu of a thin, crunchy toffee within it's a thinner, crispy cinnamon cookie.
The box contains 12 cookies. Nowhere is this on the box. Is that typical? I don't buy many cookies. At 24.5 cents per, I doubt I'll be buying many more of these.
In fact, it isn't the price that spooks me – and I adore the elegantly designed box, which stands as an invitation to a place of cobblestones and gnomes but, I'm sure, is a street (Gravestraat 5, to be precise) paved with more industrial passions – it's the chocolate.
Jules Destrooper began selling a crispy almond thin in 1886. It's hard to expect companies with such history to turn the boat around, given the inertia of success, but I should think this product could benefit from a less indifferent chocolate. It's 60-percent cacao, so says the box, but tastes as milk-chocolate as any candy bar I can imagine. It's not bad – it's just that I don't look to
What they do have is a bevy of enticing desserts that employ Destrooper's range of biscuits along the edges, like garnish.